Essay topics: Today, the high sales of popular consumer goods reflect the power of advertising and not the society in which they are sold. To what extent do you agree or disagree.
In our increasingly globalized and commercialized world, there are some commodities selling exceptionally well among consumers and some people believe this is due to powerful advertisements rather than real demand in the society. I agree with this view and will defend the opinion in the following essay.
Definitely, many popular consumer goods are neither indispensable necessities nor very useful or joyous products but merely "constructs" of the skillful promoting propaganda of rich businesses. Take KFC as an example. It is omnipresent in most cities of the world and it products have very high sales. However, the reason is not because its exceptional quality or its super low cost, but because the money invested in brand promotion. TimHortons in Canada is as cheap and "delicious" in cost and taste, if not more, as KFC, but it is far less famous and popular than the latter in most countries of the world.
Without doubt, big brands indeed have very good qualities, managerial teams and many other merits to boast. Nonetheless, their most competitive strength usually lies in their ad. strategy and their heavy investment in brand promotion. In many societies, a fair number of big brands were created "out of the air" and gained incredible popularity and henceforth made huge profits. They created their brands by bombarding prospective consumers via ads. on TV. radio and all popular media.
It is not hard to see that in our society, many household name brands are deliberately constructed by the profit-oriented producers and distributors. In another word, many of our "needs" and desires are created and aroused by the invisible hand of a sophisticate machinery called consumerism.
In our increasingly globalized and commercialized world, there are some commodities selling exceptionally well among consumers and some people believe this is due to powerful advertisements rather than real demand in the society. I agree with this view and will defend the opinion in the following essay.
Definitely, many popular consumer goods are neither indispensable necessities nor very useful or joyous products but merely "constructs" of the skillful promoting propaganda of rich businesses. Take KFC as an example. It is omnipresent in most cities of the world and it products have very high sales. However, the reason is not because its exceptional quality or its super low cost, but because the money invested in brand promotion. TimHortons in Canada is as cheap and "delicious" in cost and taste, if not more, as KFC, but it is far less famous and popular than the latter in most countries of the world.
Without doubt, big brands indeed have very good qualities, managerial teams and many other merits to boast. Nonetheless, their most competitive strength usually lies in their ad. strategy and their heavy investment in brand promotion. In many societies, a fair number of big brands were created "out of the air" and gained incredible popularity and henceforth made huge profits. They created their brands by bombarding prospective consumers via ads. on TV. radio and all popular media.
It is not hard to see that in our society, many household name brands are deliberately constructed by the profit-oriented producers and distributors. In another word, many of our "needs" and desires are created and aroused by the invisible hand of a sophisticate machinery called consumerism.
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